If you visit the social media handles of the likes of Aston Villa, Wolves, Hull City, Millwall and Bristol City today, you will notice a marked difference. These football clubs have removed everything nature from their club crests. 

On March 3, World Wildlife Day, the gesture is part of the #WorldWithoutNature campaign, an initiative of the World Wide Fund for Nature (WWF) to highlight the global loss of biodiversity.

The campaign aims to raise awareness of the fact that we are running out of time to protect nature and biodiversity. According to studies, since 1970, the average population sizes of wildlife has dropped 68%. 

Alarmingly, forest area the size of 27 football fields is lost per minute and according to estimates, there would be more plastic than fish in our oceans by 2050.

The campaign isn’t restricted to football, however, as brands across the world are helping raise awareness by editing out nature from their logos. Boasting millions of followers on the Internet, the initiative is a clever way to make everyone sit up and take notice of a problem that threatens our very existence both short-term and long.