FA Cup third-round fixture against Nottingham Forest will see Arsenal drop the red from their famous red & white home shirt, going entirely white.
The club has also made clear that the shirt will not be available for commercial sale and will be reserved as a reward for individuals who contribute to the cause.
According to the 2021 police data, more teenagers were killed last year in London than at any point in the last 18 years, most of which involved knife attacks. The campaign is primarily aimed at creating a positive environment for the local youth, inspiring them to find and pursue their passions and providing opportunities to worthy talents.
The campaign ad features actor Idris Elba and legend Ian Wright.
Idris Elba had this to say on the campaign, “From the time young people leave school, until the time they’re at home with family, there is often a void, a dangerous spike of nothing to do, where nothing can easily turn to something dangerous.” as quoted on Arsenal.com.
He also said, “If there continues to be no options for this after-school period, we will always see gangs form. Let’s create options for these young people.”
Ian Wright said, “Every young person deserves the opportunity to express themselves. The opportunity to exist within a safe environment. The opportunity to live free from fear of violence. We can never accept loss of life through youth violence as ‘normal’ in our city and it’s so important that we all work together to create a better environment for young people.”
“By giving young people more places to play sport, more support, and access to individuals who can inspire them, together we can help make a difference to young people in London.”, he added.
Apart from the awareness campaign, the initiative also offers a lot of services and schemes for young people in the capital. To know more about the campaign, visit the "No More Red" page on the club’s website.