Barcelona have officially announced their long-term partnership with Spotify, arguably the most prominent audio streaming platform available.

The deal is a multi-faceted sponsorship that involves shirt and stadium rights, effectively becoming the Main Partner of the Club starting from the 22/23 season. 

The Spotify brand logo will appear on the Men’s and Women’s team shirts from next season onwards for four years. The brand will also appear on the training shirts but only for three years.

Acquiring the stadium’s title rights would mean that Barca’s home stadium will be referred to as Spotify Camp Nou, and the agreement could bolster the Catalans’ ambitious Espai Barça project, aimed to revamp the Camp Nou site.

The partnership also boasts of offering support to artists on Spotify by delivering their music with the needed exposure as the club’s website read, “FC Barcelona and Spotify will be working to use the Club’s in-stadium promotional surfaces to present and amplify the work of artists to the Blaugrana’s global TV audience.”

Laporta’s statement on the deal, “We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify. This partnership will allow us to continue to bring the Club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world.

It is also a union with which we continue to take steps forward in this new era that we have started, and which demonstrates, once again, the innovative character and the constant search of excellence that distinguish Barça and have made it a unique club in the world.”

It’s an unconventional sponsorship deal from the Barcelona standpoint. A club that hasn’t had a shirt sponsor until 2006, selling the shirt and stadium rights to a multinational corporation points to the financial distress that the club is in. With the club exceeding a billion euros in debt, the deal would give them some respite.